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New service development : creating memorable experiences / edited by James A. Fitzsimmons and Mona J. Fitzsimmons

Call.No :	HD9980.5 .N4
Record.No :	100627  [Book]
Title :	New service development : creating memorable experiences / edited by James A. Fitzsimmons and Mona J. Fitzsimmons
Sub Title :	creating memorable experiences
Publishing :	London, [ United Kingdom ] : Sage Publications, Ltd. , 2000
Description :	xv, 328p. : 23 cm
ISBN :	076191742x
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Service industries - Management
	Customer services
	New products - Management
	Product management
Related names :	Fitzsimmons, James A. , [Editor ]
	Fitzsimmons, Mona J. , [Editor ]

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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