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Advertising and promotion / George E. Belch, Michael A. Belch

Call.No :	HF5823 .B4
Record.No :	105335  [Book]
Personal name :	Belch , George E.,
Title :	Advertising and promotion / George E. Belch, Michael A. Belch
Publishing :	New York, [ United States ] : Mcgraw Hill Education , 2018
Edition :	11
Description :	xii, 847p. : ill. ; 28 cm
ISBN :	9781259921698
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Advertising
	Sales promotion
	Communication in marketing
Related names :	Belch, Michael A.

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