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Advertising worldwide : Concepts, theories and practice of internationa, multinational and global advertising

Call.No :	HF5821 .M6
Record.No :	29975  [Book]
Personal name :	deMooij, Maricke
Title :	Advertising worldwide : Concepts, theories and practice of internationa, multinational and global advertising
Sub Title :	Concepts, theories and practice of internationa, multinational and global advertising
Publishing :	New York, [ United States ] : Prentice Hall , 1994
Edition :	2
Description :	xxii, 570p. : ill. ; 24cm
Biblio Notes :	incl.index & Bibl ref
Subjects :	Advertising

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