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Advertising : A decision-making approach

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Call.No : HF5821
.P3
Record.No : 30601  [Book]
Personal name : Patti, Charles H.
Frazer, Charles F
Title : Advertising : A decision-making approach
Sub Title : A decision-making approach
Publishing : Chicago, [ United States ] : Dryden Press , 1988
Description : xvi, 590p. : 26cm
Biblio Notes : incl.index & Bibl ref
Subjects : Advertising
Advertising - Decision making
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