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Advertising research : Theory and practice

Call.No : HF5814
.D3
Record.No : 34858  [Book]
Personal name : Davis, Joel J
Title : Advertising research : Theory and practice
Sub Title : Theory and practice
Publishing : New Jersey, [ United States ] : Prentice Hall , 1997
Description : xxiv, 695p. : 24cm
Biblio Notes : Includes index.
Subjects : Advertising - Research
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