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Advertising management

Call.No : HF5823
.B3
Record.No : 34905  [Book]
Personal name : Batra, Rajeev
Title : Advertising management
Publishing : New Jersey, [ United States ] : Prentice Hall , 1996
Edition : 5
Description : xiii, 754p. : ill. ; 24cm
Biblio Notes : incl.index & Bibl ref
Subjects : Advertising - Management
Related names : Aaker, David A.
Myers, John G.
V,P,I,C TitleLocation  
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