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Advertising and promotion mangement

Call.No : HF5821
.R65
Record.No : 48373  [Book]
Personal name : Rossiter, John R.
Title : Advertising and promotion mangement
Publishing : New York, [ United States ] : McGraw-Hill, Inc. , 1987
Description : xix, 649p : ill ; 24cm
Series : McGraw-Hill series in Marketing
Biblio Notes : incl.index & Bibl ref
Subjects : Advertising
Sales promotion
Related names : Percy, Larry
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