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Advertising and promotion mangement

Call.No :	HF5821 .R65
Record.No :	48373  [Book]
Personal name :	Rossiter, John R.
Title :	Advertising and promotion mangement
Publishing :	New York, [ United States ] : McGraw-Hill, Inc. , 1987
Description :	xix, 649p : ill ; 24cm
Series :	McGraw-Hill series in Marketing
Biblio Notes :	incl.index & Bibl ref
Subjects :	Advertising
	Sales promotion
Related names :	Percy, Larry

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