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Advances in electronic marketing / [edited by] Irvine Clarke, Theresa B. Flaherty

Call.No :	HF5415.1265 .A3
Record.No :	83883  [Book]
Title :	Advances in electronic marketing / [edited by] Irvine Clarke, Theresa B. Flaherty
Publishing :	London, [ United Kingdom ] : Idea Group Publishing , 2005
Description :	xv, 318p. : ill. ; 26cm.
ISBN :	1591403219
Biblio Notes :	Includes bibliographical references and index
Abstract :	Summary: This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising.
Subjects :	Internet marketing
	Internet advertising
	World Wide Web
Related names :	Clarke, Irvine , [Editor ]
	Flaherty, Theresa B. , [Editor ]

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