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The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones

Call.No :	HF5813 .U6 A3
Record.No :	84821  [Book]
Title :	The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones
Sub Title :	operations, creativity, media planning, integrated communications
Publishing :	London, [ United Kingdom ] : SAGE Publications Ltd , 1999
Description :	548p. : ill. ; 23cm.
ISBN :	0761912398
Biblio Notes :	Includes bibliographical references and index
Subjects :	Advertising - United States
Related names :	Jones, John Philip , [Editor ]

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