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Services marketing management / Peter Mudie and Angela Pirrie

Call.No :	HD9980.5 .M8
Record.No :	96097  [Book]
Personal name :	Mudie, Peter
Title :	Services marketing management / Peter Mudie and Angela Pirrie
Publishing :	Amsterdam, [ Netherlands ] : Elsevier / Butterworth-Heinemann , 2006
Edition :	3
Description :	xii, 267p. : ill. ; 25 cm
ISBN :	0750666749
Biblio Notes :	Includes bibliographical references and index.
Subjects :	Service industries - Management
	Customer services
	Service industries - Marketing
Related names :	Pirrie, Angela

V,P,I,C Title Location     × , × , × , 1   Main Library , 1st Floor More ...

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